Image analysis

The first image was produced before conscription as WWI propaganda.  We can see the little girl is reading her book, we can assume it was a book of war heroes as she has turned to her father and asked the question "Daddy what did YOU do in the Great War?" which we can see printed at the bottom of the image. We can also see the little boy is playing with toy soldiers, evidently British from the way that they are dressed. This was produced to encourage men to go to war, you could say specifically men with families, though this could also be targeted at a man who aspires to have a family. The facial expression of the father figure shows remorse and somewhat sadness, this suggests that he didn't go to war himself, and holds regret over that fact. This image was used as propaganda to make men feel like they would regret not going to war, and to encourage them to sign up. We can see in this image that there are subtle suggestions of patriotism, such as the fleur-de-lis printed on the arm chair and the red roses printed on the curtains.

The second image is quite different, it was produced in 1876 to advertise a new cooker, 'The "Uncle Sam" range' though at first glance the first thing you notice is running american theme,with the Bald Eagle, the fact that Uncle Sam himself is the host and the stars and stripes are a running theme in this image showing obvious patriotism. This image was portrayed so patriotically as it was released 100 years after american independence was declared, so it was a year of celebration though this does not suggest this was brought out because of the 100 year celebration, it is more likely that this obvious patriotism was used to help try and sell the product, Much like how almost every advert shown on TV in the UK before the London Olympics tried to link themselves to the Olympics in some way. I don't think this image is obviously selling the cooker as it isn't centred. Most adverts usually depict a lifestyle or show the product on its own, this however I feel epitomises the arrogance of America, it subtly suggest that this is the best cooker, and produces the best food and that the rest of the food of the world(shown in the list held by the world) is inferior, it is also very stereotypical to the cuisine of each of the different countries. It suggests that america has invited the world to dinner, to use this magnificent new cooker and can feed the world from it, depicting america as if it has cultural superiority.

No comments:

Post a Comment